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How does the voice in an ad affect the desire to buy a product?
If you want to promote your products or services, you need to plan your marketing activities carefully and design the ads broadcast in the media with great attention. Whether they are TV spots, radio spots or videos shown online, sound plays a significant role in them. And it's not just about the music! Find out how a voice talent's voice can affect the emotions evoked in the audience, and how to use its potential!
The importance of voice in an ad – is it really that important?
The answer is: yes! A voice talent's voice has several important tasks, so it shouldn't be underestimated or chosen at random. On the contrary – it needs to be matched to the specific ad, the target audience and the product or service being promoted.
Among the key functions we should definitely mention:
- attracting and holding attention – the audience should want to listen to the content delivered by the voice talent, so it needs to be presented in an accessible, appealing and engaging form,
- building brand image – this matters especially when you're producing several ads and want the sound alone to evoke associations with your company. This is why choosing the right voice is so important – it may stay with your brand for a long time and represent it,
- evoking the desired emotions – it should therefore sound pleasant and create positive feelings.
Of course, these are just a few of the most important tasks placed on voice talents lending their voices to ads. Correct diction, enabling a clear message, also matters. Skilful modulation and intonation, in turn, allow the listener's interest to be captured, so they pay attention to the content of the promotional spot – and this increases the chance of purchasing the advertised product or using the service.
Female, male, or perhaps a child's voice... which one to choose for an ad?
There's no single answer to this question, because it all depends on what product or service you're promoting. Women's cosmetics or clothing, and services aimed primarily at women, are better talked about using a female voice. This way, listeners will have a chance for emotional engagement, and the message presented to them will inspire greater trust. The same is true for offers aimed at men – it's no accident that male voices are most often used in ads for car parts or tools. They sound professional.
In our voice bank you'll also find children's voices – these work well for advertising toys, services aimed at children, sweet snacks and drinks. The goal of such ads is to reach both the youngest audience and their parents.
Foreign voice talents – choose from dozens of foreign languages!
At RPM we've prepared a rich selection of voices for you – including in foreign languages. Choose them if you're planning to conquer foreign markets and care about correct pronunciation and a natural accent. Voice talents who are fluent in a foreign language will reach audiences more accurately than artificial generators or speech synthesisers, evoke emotions more effectively, and ads created with their participation will be more pleasant to listen to.
Don't forget about the music
It should work in harmony with the voice used in the ad, and it also has to meet several requirements, otherwise the audience will quickly turn off the sound. That will happen if you choose a musical background that's too loud, flashy and irritating. On top of that, it will drown out the voice talent and the message will become incomprehensible. Remember that in a promotional spot, every aspect should be polished to perfection and work together with the rest.
Choose the perfect voice from our bank
Check out RPM's voice bank and be amazed by the wealth of choice! We recommend working with our voice talents, who have extensive experience creating recordings for various purposes. You'll find female, male and children's voices with us, in various language versions. Don't wait – choose a voice talent for your ad today. We'll gladly help you do it.